Strengthening CWC Team
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CWC Team Strengthens Further to Boost Next Level Growth

Naren Bakshi, Co-Founder & Chairman, Crack the Wellness Code (CWC) takes great pleasure to inform that Anand (Andy) Tadakamalla joined us as the Director of the SF Bay Area and Marketing Lead. In this role he will work closely with the India Community Center (ICC) as our strategic partner and other organizations to reach out to 400,000 plus South Asians in the Bay Area. This great addition to our team will allow our Co-Founder and Ecosystem Lead Somnath Chatterjee, who has done a great job since the start of CWC in July 2018, to focus on the CWC Global, a new 501(c)(3) entity and for the implementation of our technology platform to scale up our activities to support Indian diaspora worldwide and for Indians in India with our CWC chapter in India.

Andy will help to build the board and memberships and spread the message and practice of wellness to the South Asian and Indian diaspora in the SF Bay Area and at large.

Andy worked at Ogilvy, HP and other startups and has over 25+ years of product/corporate marketing, content/communications and advertising strategy experience. For the past 16 years, he focused on digital marketing and content/communications consulting services, working with clients like Roche, Mitsubishi, ACI Universal Payments, etc. directly at senior levels, developing strategy, branding and positioning, and supervising tactics development. These included social media, search marketing, web design, graphics, direct and email marketing, offline collateral and other multimedia production.


CWC mission resonates deeply with him personally in 3 aspects: His own health philosophy to make living healthy his routine. Secondly the loss of two dearest people in his life made him realize the importance of human life and our overall wellbeing. And most importantly, that information and knowledge could be shared more easily in this connected world to guide people live a life of wellness.