CWC Executive Summary - Crack The Wellness Code
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CWC Executive Summary

Curated Community Platform to find Your own Wellness Code

Why CWC?

With US healthcare cost at 18% of GDP and diverse mind-body ailments expanding, our search to find the right wellness code intensifies. This need is even more for the 4 million South Asians excluded from US clinical trials, while being exposed to the highest risk of heart, diabetes and other diseases prone to their genetic composition. CWC’s 3 years of experiments indicate a strong demand for a Wellness Movement for the South Asian diaspora globally that enable individuals to successfully discover to own “code” to wellness.

CWC Solution

CWC offers a curated platform for evidence based Western and Eastern Wellness Best Practices focusing on preventive care, diet and lifestyle, to crack the mind-body Wellness Code of the individual. It’s powered by an innovative and dynamic Wellness Ecosystem of Doctors, Service Providers, Health Heroes, Coaches, Support Groups, Med School Researchers, Health tech companies, Entrepreneurs and institutional partners worldwide.

Community Resources & Activities

Our survey confirms the following mix of resources to service and engage the community. We will deepen our survey, diversify and enhance sample size to derive the best fit to build further traction to come out with a fully curated platform with B2C plus B2C2C features.

Community Engagement (looking at more GTM channels)

  • CWC, Partners & ICC Database Mailers
  • Newsletters
  • Events (Hybrid)   
  • Website & Mobile App.
  • Social Media, Ads, Blogs, Reports & Videos   
  • Local, National and Global-Partners, Sponsors + Chapters
  • Surveys and penetration with “Community Wellness must haves and painkiller offerings”                                        

        

Offerings

  • Online and In-person Events
  • Focus on physical and mental health
  • Targeted Learning Programs 
  • Personalised Content and Search
  • Individual goals and process tracking 
  • Marketplace for relevant products and services
  • Available globally on mobile
  • Community Programs
  • Mind-Body Wellness focus       
  • Hybrid model (Online + Onsite) for Events & Membership
  • Global Outreach – US, India + 3 other Countries initially
  • Personalised Content and Search
  • Micro learning, Courses and Practice Tools
  • Digital Platform & Apps
  • Marketplace with Products and Services                               
        

Snapshot

Mobile App with Khushi DA for outreach, scaling and engagement. Help community to climb the Wellness Best Practices Ladder focusing on Diet + Lifestyle & Preventives

501(c)(3) seeks $1M Funding in 4 trances of 250 K

Initial $250K+ from donor patrons, doctors, sponsors investors and entrepreneurs. Fund Use: Capacity Building of Existing Programs, Tech Projects, Promo, Outreach and Access to Skilled Resources to scale operations in SF Bay Area and worldwide

Target Community Impact

Local South Asians & those Worldwide with Programs for Seniors, Youth, Women plus major Ailments associated with community genetics (4M+ South Asians in Bay Area + 21M Worldwide)

Donor Enquiries Contact

Naren Bakshi

naren@baksh1.com

+1 510.364.2212

Fremont, CA 94539

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