Crack the Wellness Code

Spearheading the Wellness Movement

Initiated in the famed Silicon Valley across San Francisco Bay Area, we are a bunch of medical practitioners, nutritionists, dieticians, entrepreneurs, professionals, health heroes and wellness champions looking to crack the health code by embracing scientifically proven lifestyle, best practices, preventive care, technology and insightful analytics.

Crack the Wellness Code swiftly emerged as a powerful brand and all the initiatives under this banner are now being championed by a proliferating community in San Francisco Bay Area and beyond. Periodic surveys confirm that our stakeholders are asking for more with the aim to grow a vibrant membership base – both onsite and online.

So, what began as an experimental event called Crack the Wellness Code in July 2018, actually led to an orchestrated Wellness movement with massive rollout plan following three successive sold out events in September 2018 and Feb 2019.

Crack the Wellness Code brand is powered by the Wellness Resource Center that is promoted by ICC Wellness. ICC (India Community Center) is the largest Community Center of South Asians in North America, headquartered in Milpitas, California. Over the past decade, Wellness had been a major focus area for ICC. As part of this Wellness Movement, Crack the Wellness Code initiative is to connect with existing ICC Wellness Initiatives – Gym, Sevathon, Senior Programs, Yoga, Fitness, etc.

Wellness Vision 2020:

Directly Impacting 10K+ and Scaling to 1 Mn (onsite + online)

Initial Focus on San Francisco Bay Area & South Asia Community Before Expanding Further…….

Crack the Wellness Code brand is powered by the Wellness Resource Center that is promoted by ICC Wellness. ICC (India Community Center) is the largest Community Center of South Asians in North America, headquartered in Milpitas, California. Over the past decade, Wellness had been a major focus area for ICC. As part of this Wellness Movement, Crack the Wellness Code initiative is to connect with existing ICC Wellness Initiatives – Gym, Sevathon, Senior Programs, Yoga, Fitness, etc.

We are on the roll…………

The ICC Wellness Resource Center (WRC) is rolling out a series of programs and health practices for community members to improve health and wellbeing by accessing effective solutions as well as resources on a sustainable basis. From a current target of 10,000, we aim to touch the lives of more than 1 million people both onsite and online in 2-3 years.

Core Problem

Many successful professionals and entrepreneurs are grappling with health issues. Children and seniors in our community need the right health resources at the right time. Healthy lifestyle and eating habits are often the crux of this problem. With 18% US GDP spent on healthcare and rising medical bills as well as stress playing havoc, the search for universal solution is a nationwide concern that has global footprints. 

Our Solution and the Wellness Movement

So, we went beyond our 600+ sold out events to embrace a wide range of Wellness best practices that among others include Workshops, Mentoring by Health Heroes, Health Activity Support Groups, Clinics and Resource Portal to impact a targeted population of 50,000 in SF Bay Area. We then spread across US and beyond. Focus of our Wellness Movement to be on lifestyle, functional medicine and preventive care.

Core Team and Stakeholders

Entrepreneurs, business leaders, subject matter experts, proactive researchers, certified coaches, nutritionists, health heroes and health ambassadors also support our activities. We have with us accomplished doctors with focus on Wellness practices besides affiliations to top notch US institutions, who are Doctor Patrons. Our partners/associates include: Kaiser Permanente, Stanford Hospital, Hume Center, Frost & Sullivan, AAPIO, TrueNorth, Physicians Committee for Responsible Medicine, Nutrition Professor, South Asia Heart Center and TiE with more coming on board. We are also fortunate to have a growing team of 50+ multitalented Resource Persons and Volunteers, who offer unstinting support to this Wellness movement.